Library



If you need resources on word of mouth, viral, buzz, or blog marketing, WOMMA's Word of Mouth Marketing Library is where you'll find them. Whether you seek information or inspiration, we've got it. Browse our one-of-a-kind collection of books, white papers, case studies, research, and more -- all dedicated to word of mouth marketing.

For a quick reference guide, download our WOM 101 Guide - a basic guide to word of mouth marketing - here.

If you are not a member of WOM UK, click here for the membership application - Membership Application

Recently Added Resources New Consumer Protection Legislation 28th May Espresso Briefing at Osborne Clarke - speaker presentations To download presentation (PDF) by Marina Palomba please click here. To download presentation (PDF) by Stephen Groom please click here.

All the information and links below are free access to members and non-members alike.

WOM Ethics – Click here to find out more:	WOMMA and its members are committed to building a profession that is based on ethical practices. We're breaking new ground in ethical marketing, consumer protection, and self regulation with our innovative ethics tools. Simple and practical, companies can use our ethics tools to make sound decisions about their word of mouth marketing campaigns. Word of mouth marketing is being used by more and more companies and these tools will help them deliberately and consistently do the right thing. We're taking high-level ethical principles and using them to create practical decision-making instruments.
Sign up to the WOMMA Word! – Click here:	Effective, industry-wide standards and metrics are the foundation of a healthy marketplace. The members of WOMMA's Research Council are the thought leaders and experts who are tackling this important challenge. Word of mouth is a brand-new industry, and it is vital that we develop common terminology, units and measures, and tools to track the success of this growing marketplace. Members of the Council have set aside competitive differences and stepped up to build this essential foundation.
WOM 101 - Click here:	New to word of mouth marketing? Start your studies here. This is WOMMA's introduction to word of mouth. Our core white paper, "Word of Mouth 101" not only defines word of mouth marketing, but also details the types of WOM that marketers engage in - and the unethical practices they should avoid.
Case Studies – Click here:	The WOMMA Case Studies Library is a "how-to" resource intended to help marketers better understand the different types of word of mouth marketing. It features the best work from the best marketers, and provides a valuable educational tool for those who seek inspiration or instruction in initiating their own consumer conversations.
Books - Click here:	WOMMA members have led the effort not only to create a growing word of mouth marketing industry - but also to write about and record the history of the growing word of mouth phenomenon. See their work and more when you browse our list of recommended reading on all things word of mouth.
Photo Gallery - Click here:	When WOMMA members get together, you can count on two things: good times and good company. Witness the fun and the learning that we're famous for by browsing our gallery of photos from past WOMMA events.
Video Testimonials - Click here:	Don't just read why people love WOMMA; see it, too! Check out our collection of video testimonials to hear straight from the source why word of mouth - and WOMMA - is the future of marketing.